Relations

The strategy of Banc Sabadell included a marketing campaing to encourage clients to stay with them without a term contract. The bank had a strong conviction about this issue and we helped them create an ad campaign that revolved around relationships and trust. The bank obtained 500,000 new clients that year.
Client: Banc Sabadell
Agency: SCPF*
Head of Art: Marius Zorrilla
Art Director: Michel i Crespo
Photographer: Christian Weber










Pensions

The brief demanded a piece to attract customers for retirement plans. A complicated task in today’s Spain. Nobody trusts the banks. We decided to educate customers so they won’t feel cheated and could understand the benefits of these products to ultimately make their own decision. We produced some videos describing the plans and also to help position the bank.
Client: Banc Sabadell
Agency: SCPF*
Head of Art: Marius Zorrilla
Art Director: Michel i Crespo
Film production: Sofa Experience
ad










I
Values

Pep Guardiola has changed the way of understanding soccer. He created a solid successful team based on hard work and strong values. We've asociated Banc Sabadell to these values to start the comunication of a new way of doing banking.
Client: Banc Sabadell
Agency: SCPF*
Creative Director: Borja Orozco & Marià Chica
Head of Art:
Marius Zorrilla AD&D: Michel i Crespo
Photography: Christian Weber










Conversations

Conversations with relevant personalities talking about the future to introduce the concepts of security and stability as part of the bank identity.
Client: Banc Sabadell
Agency: SCPF*
CD: Borja Orozco
Head of Art: Marius Zorrilla
AD: Michel i Crespo
Film production: Sofa Experience





I have more tham ten years of experience in comunication, branding and advertising. Currently based in Barcelona colaborating mainly with Playgroundmag. I’ve previously worked at BBDO Germany, SCPF*, BeRepublic, Caldas Naya but  also as a freelance.
+34 699 953 916
© 2017
michel i. crespo
& Copyright
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